Black Book Brings VIN-Specific Trade-In Value To DriveCentric's AI Engagement Platform
Announcement
Partnership enables dealership teams and consumers to see the same VIN-specific trade-in value the moment the conversation starts
LAWRENCEVILLE, GA (Oct. 30, 2026) – Black Book and DriveCentric have entered a partnership to integrate Black Book vehicle data into DriveCentric, the AI Engagement Platform built for retail dealerships.
With Black Book data inside DriveCentric, VIN-specific Trade-In Values appear directly in the tools dealership teams already use to work with customers, including the DriveCentric Customer Card and Genius AI conversations. All communication with the consumer extends the same visibility to them during the customer experience, so the dealer and the consumer are working from the same number from the start of the conversation.
“Bringing Black Book data into DriveCentric gives authorized users access to VIN-specific Trade-In Values within the tools they use to work with customers,” said Jared Kalfus, President of Black Book.
“Dealers want to acquire vehicles from consumers and both dealers and consumers want a fair, transparent and efficient process to support this. With Black Book inside DriveCentric, vehicle value is right there in the conversation, and consumers get the same clarity on their side. It’s one more way we’re building trusted data into the platform dealership teams already work in, with no bolt-on and no new vendor to manage” said Joe Hampton, Head of Corporate Development and Partnerships at DriveCentric.
To see it in action and request a demo, visit www.drivecentric.com.
About Black Book:
Black Book® is a leading provider of automotive vehicle pricing and analytical services that are delivered to industry-qualified users through mobile, online and Data as a Service applications. Since 1955 Black Book has continuously evolved to ensure that it achieves its goal of delivering mission-critical information to its customers, along with the insight necessary to successfully buy, sell, and lend. Black Book data is published daily by National Auto Research, a Hearst company, and maintains offices in Georgia as well as Toronto, where Canadian Black Book is based. For more information, please visit BlackBook.com or call 888.696.6057.
Media Contact:
Kim Breidenbach
VP, Marketing, Communications, and Customer Support
About DriveCentric:
DriveCentric is the AI Engagement Platform built for retail dealerships, helping them engage customers across the entire ownership lifecycle through native AI, unified customer data, modern communications and intelligent automation, all within a single platform. DriveCentric connects Sales, Service, F&I and Marketing around a unified customer relationship and combines its customer data platform with Genius AI and AI Agents designed to help dealerships create better customer experiences, operate more efficiently and drive measurable results. DriveCentric is headquartered in St. Louis, Missouri. Learn more at www.drivecentric.com.
Media Contact:
Audrey Fusz
DriveCentric, LLC
afusz@drivecentric.com