The CRM built for dealers. Backed by FordDirect.

The CRM built for dealers. Backed by FordDirect.

DriveCentric is the modern, FordDirect Partner CRM built to help your team follow up faster, engage more leads, and close more deals.

Solving the Ford Dealer & Lincoln Retailer Grind

Disconnected tools slowing you down?

Emails, calls, texts and videos. One login, one platform.

BDC stretched thin?

Let our AI do the heavy lifting, so your team can focus on closing, not chasing.

Leads ghosting you?

DriveCentric follows up instantly before they hear from another store. Even after hours.

Sales team ignoring your CRM?

Designed like a messaging app, not a spreadsheet. Reps actually want to use it.

No idea what’s going on on the floor?

Managers see every conversation and deal, live.

No more blind spots. No more busywork. Just more buyers in the showroom.

Run Smarter. Sell Faster.

Unified Communications

Texts, calls, emails, and video. All in one view, so your team stops digging and starts closing.

Unified Communications

Texts, calls, emails, and video. All in one view, so your team stops digging and starts closing.

AI that works like your best rep

Every Ford.com and third-party lead gets an instant, human-like reply — even at 2 AM.

AI that works like your best rep

Every Ford.com and third-party lead gets an instant, human-like reply — even at 2 AM.

Live Pipeline Dashboard

Know exactly who’s doing what and who needs help. Without waiting on reports.

Live Pipeline Dashboard

Know exactly who’s doing what and who needs help. Without waiting on reports.

Built-in Desking

Speed up deal-making with an integrated desking tool that handles payments, trade-ins, and OEM incentives. Move from first contact to final pencil without leaving the CRM.

Built-in Desking

Speed up deal-making with an integrated desking tool that handles payments, trade-ins, and OEM incentives. Move from first contact to final pencil without leaving the CRM.

Simple, Fast Interface

Easy enough for new hires, powerful enough for your top performers

Simple, Fast Interface

Easy enough for new hires, powerful enough for your top performers

Frequently Asked Questions

Is DriveCentric Ford Co-op or LBEAP eligible?

Yes. DriveCentric is one of only two CRMs who are FordDirect partners. That means 100% of your CRM investment is co-op eligible — with billing and reimbursement handled directly through the FordDirect portal. No extra paperwork. No back-and-forth.

Is this only for Ford Dealers?

No — DriveCentric is built for all franchised dealerships. But because we’re FordDirect approved, Ford Dealers and Lincoln Retailers get the added benefit of co-op eligibility, native Ford integrations, and billing right through the portal. You get the best of both worlds: a modern CRM built for retail, with OEM support built in.

How does DriveCentric handle lead follow-up after hours?

Our AI-powered Automation Hub never sleeps. The moment a lead hits your CRM — whether it's during business hours or at midnight — DriveCentric sends a fast, human-like response to keep the conversation alive.

Will my team actually use this?

Yes — and that’s one of the biggest reasons dealers switch to us. DriveCentric looks and feels like a modern messaging platform, not an outdated spreadsheet. Reps pick it up fast, managers get real-time visibility, and usage goes up across the board. No more begging your team to update the CRM.

Is DriveCentric Ford Co-op or LBEAP eligible?

Yes. DriveCentric is one of only two CRMs who are FordDirect partners. That means 100% of your CRM investment is co-op eligible — with billing and reimbursement handled directly through the FordDirect portal. No extra paperwork. No back-and-forth.

Is this only for Ford Dealers?

No — DriveCentric is built for all franchised dealerships. But because we’re FordDirect approved, Ford Dealers and Lincoln Retailers get the added benefit of co-op eligibility, native Ford integrations, and billing right through the portal. You get the best of both worlds: a modern CRM built for retail, with OEM support built in.

How does DriveCentric handle lead follow-up after hours?

Our AI-powered Automation Hub never sleeps. The moment a lead hits your CRM — whether it's during business hours or at midnight — DriveCentric sends a fast, human-like response to keep the conversation alive.

Will my team actually use this?

Yes — and that’s one of the biggest reasons dealers switch to us. DriveCentric looks and feels like a modern messaging platform, not an outdated spreadsheet. Reps pick it up fast, managers get real-time visibility, and usage goes up across the board. No more begging your team to update the CRM.

Get started with DriveCentric + FordDirect

Schedule a Demo Today!