Product

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Product

Company

Resources

Product

Company

Resources

The CRM built for dealers. Backed by FordDirect.

The CRM built for dealers. Backed by FordDirect.

DriveCentric is the modern, FordDirect-certified CRM built to help your team follow up faster, engage more leads, and close more deals.

Solving the Ford Dealer Grind

Disconnected tools slowing you down?

Emails, calls, texts and videos. One login, one platform.

BDC stretched thin?

Let our AI do the heavy lifting, so your team can focus on closing, not chasing.

Leads ghosting you?

DriveCentric follows up instantly before they hear from another store. Even after hours.

Sales team ignoring your CRM?

Designed like a messaging app, not a spreadsheet. Reps actually want to use it.

No idea what’s going on on the floor?

Managers see every conversation and deal, live.

No more blind spots. No more busywork. Just more buyers in the showroom.

Run Smarter. Sell Faster.

Unified Communications

Texts, calls, emails, and video. All in one view, so your team stops digging and starts closing.

Unified Communications

Texts, calls, emails, and video. All in one view, so your team stops digging and starts closing.

AI that works like your best rep

Every Ford.com and third-party lead gets an instant, human-like reply — even at 2 AM.

AI that works like your best rep

Every Ford.com and third-party lead gets an instant, human-like reply — even at 2 AM.

Live Pipeline Dashboard

Know exactly who’s doing what and who needs help. Without waiting on reports.

Live Pipeline Dashboard

Know exactly who’s doing what and who needs help. Without waiting on reports.

Built-in Desking

Speed up deal-making with an integrated desking tool that handles payments, trade-ins, and OEM incentives. Move from first contact to final pencil without leaving the CRM.

Built-in Desking

Speed up deal-making with an integrated desking tool that handles payments, trade-ins, and OEM incentives. Move from first contact to final pencil without leaving the CRM.

Simple, Fast Interface

Easy enough for new hires, powerful enough for your top performers

Simple, Fast Interface

Easy enough for new hires, powerful enough for your top performers

Frequently Asked Questions

Is DriveCentric eligible for FordDirect co-op reimbursement?
Is this only for Ford dealers?
How does DriveCentric handle lead follow-up after hours?
Will my team actually use this?
Is DriveCentric eligible for FordDirect co-op reimbursement?
Is this only for Ford dealers?
How does DriveCentric handle lead follow-up after hours?
Will my team actually use this?

Get started with DriveCentric + FordDirect

Schedule a Demo Today!