Unlocking Success with DriveCentric: A Podcast Recap with Zack Caso

Zack Caso, with nearly 20 years in the industry, shared his journey and how DriveCentric has become an essential tool in his toolkit. From starting his career at a major Honda store to managing dealerships from Charlotte, North Carolina, Zack’s experience with DriveCentric is both inspiring and informative.

Why Zack Chose DriveCentric

Zack’s transition to DriveCentric was a game-changer for his dealerships. After dealing with a CRM that was too complex and costly, Zack found DriveCentric’s platform to be a breath of fresh air. Its user-friendly design and stellar support made it a seamless choice, and he hasn’t looked back since.

The Power of AI

A standout moment from the episode was Zack’s deep dive into DriveCentric’s AI capabilities. Our Ignitify product has truly transformed how Zack’s dealerships engage with customers. By personalizing communications and automating follow-ups, DriveCentric’s AI has significantly boosted engagement rates. 

Zack shared some impressive numbers: in just three months, his dealerships saw a nearly 30% increase in engagement and reactivated around 150 leads. That’s 30 sales directly attributed to the power of DriveCentric’s AI—talk about making an impact!

Embracing Technology

One of the key takeaways from Zack’s story is the importance of embracing new technology. While AI might seem intimidating at first, its benefits are undeniable. Zack advised other leaders to see AI as a complement to human efforts rather than a replacement. By automating routine tasks, AI frees up valuable time for your team to focus on what they do best—closing deals and providing top-notch customer service.

A Peek Behind the Scenes

Lou and Zack also had a fun chat about DriveCentric’s vibrant headquarters. Although Zack hasn’t visited yet, Lou described it as a lively place with everything from pickleball courts to a full selection of drinks. It’s all part of creating an environment that fosters creativity and innovation.