TradePending and DriveCentric Join Forces to Streamline Dealer Communications

DriveCentric and TradePending are teaming up to make dealership communication faster, smarter, and simpler than ever before. The new integration connects TradePending’s Video tool (formerly Snapcell) and AutoBio digital brochures directly with the DriveCentric CRM, creating a two-way data flow that keeps your team informed and your workflows effortless.

Simplifying the Sales Process — One Connection at a Time

Let’s face it: no one likes logging activity in multiple systems. With this new integration, leads and assignments flow automatically from DriveCentric into TradePending’s Video and AutoBio tools. Then, as soon as a salesperson shares a video or brochure, that engagement is logged right back into DriveCentric, giving your team a complete customer story in one place.

“No one wants to log activity in two systems,” said Jeff Angtuaco, Chief Product Officer at TradePending. “This integration keeps the sales process moving forward while preserving the CRM as the source of truth for customer interactions.”

The result? Dealers spend less time toggling between platforms and more time connecting with customers.

Full Visibility, Zero Double Entry

With TradePending’s valuation and engagement data now visible inside DriveCentric, your sales and BDC teams can see every interaction without leaving the CRM.

Here’s what it means for your dealership:

• Full Visibility: All TradePending engagement notes appear in DriveCentric automatically.

• No Double Entry: Customer and deal data sync seamlessly — no re-keying needed.

• Connected Systems: DriveCentric remains the single source of truth, enriched by TradePending activity.

• Improved Efficiency: Managers stay informed without switching tools.

It’s the perfect balance of visibility and simplicity — keeping your workflows connected, not complicated.

Transparency that Builds Trust

TradePending is known for helping dealers build trust with shoppers through real-time, market-accurate valuations and customer-friendly experiences. Now, that same transparency lives inside DriveCentric.

When a shopper engages in TradePending — whether completing a valuation, watching a video, or receiving a follow-up — that activity syncs back to the CRM timeline, giving everyone on the team a clear picture of what’s happening.

“Our vision is simple: if it engages the customer, it belongs in DriveCentric,” said Matt Leone, CEO of DriveCentric. “We’re removing silos and making it easier for dealers to connect best-in-class tools like TradePending directly into our platform, so everything works better together.”

How the Integration Works

Here’s the short version: DriveCentric shares customer and deal data with TradePending to personalize the experience, while TradePending sends back engagement notes — like valuation completions or video interactions — that automatically appear on the customer’s record inside DriveCentric. All communication still happens within TradePending, but DriveCentric tracks every interaction for full visibility. It’s a clean, one-way sync that keeps both systems doing what they do best.

The Big Picture: Better Together

This partnership represents more than a tech upgrade — it’s another step toward DriveCentric’s open-platform future, where dealers can connect the tools they love into a unified, customer-first ecosystem.

Together, DriveCentric and TradePending are helping dealerships:

• Eliminate blind spots in the sales process

• Move faster between valuation and communication

• Build trust through transparency

• Create seamless, smarter trade conversations

DriveCentric keeps your people connected. TradePending brings the valuation data that drives smarter deals. Together, they make every trade conversation transparent, tracked, and effortless.