Inside NADA 2026: A Week of Dealer Conversations, Innovation, and Momentum

NADA 2026 in Las Vegas was one for the books. From packed booth conversations to standout partner moments and our strongest showing yet, the week was a clear reflection of the momentum DriveCentric is building across the industry. Dealers were not just stopping by. They were staying, engaging, and leaning into real conversations about what is working, what is broken, and what comes next.

A Booth Built for Connection

This year, the DriveCentric booth was more than a meeting place. It became a true hub for conversation and connection. Between live discussions, product unveilings, and steady dealer traffic throughout the day, our team stayed busy from open to close. The booth created space for relaxed, authentic conversations that extended well beyond the demo.

Keynotes on the Main Stage

The week featured a strong lineup of keynotes and live conversations, starting with a VIP Product Unveiling and a Car Dealership Guy interview with Dealer Pay. The Partner Hub Unveiling, Urban Science Partner Keynote, and DriveCentric Dealer Panel delivered practical insights grounded in real dealer experience. Thursday carried that momentum forward with partner keynotes from FordDirect, VINCUE, Dealer Pay and CGC, and automotiveMastermind, while The Daily Drive and the bar at the booth kept conversations flowing throughout the show.

Community Conversations and a Night to Remember

Beyond the booth and scheduled sessions, NADA 2026 was about bringing people together. We topped it all off with our first ever Live with Drive and Friends after party, something we were proud to plan, with huge thanks to our awesome sponsors for helping bring it to life. It was the perfect way to close out a strong week and celebrate the relationships that continue to drive this industry forward.

Looking Ahead

NADA 2026 was more than a successful show. It was a signal. Dealer engagement is growing, conversations are deeper, and the demand for smarter, more connected solutions continues to rise. We are grateful to every dealer, partner, and friend who stopped by the booth, joined a session, or shared time with us in Las Vegas.

If NADA 2026 showed us anything, it is that the momentum is real and we are just getting started.