How Cable Dahmer Group Reduced Defections and Boosted Sales with Urban Science & DriveCentric
Jun 25, 2025
Webinar
How Cable Dahmer Group Reduced Defections and Boosted Sales with Urban Science & DriveCentric
In our latest DriveCentric Partner Webinar, we sat down with two industry powerhouses — Urban Science and Cable Dahmer Group — to unpack how dealers can turn lost sales into growth opportunities through the power of data and CRM integration.
If you missed the live session, don’t worry — here’s the biggest takeaway: real-time defection insights inside your CRM can change the way your team works, communicates, and wins.
The Problem: Leads That Disappear
Every dealer knows the frustration of chasing cold leads — prospects who seem interested one day, then vanish the next. But what if you could know, with certainty, which of those customers bought elsewhere?
Urban Science’s SalesAlert makes that possible by tracking defections in real time, identifying when leads purchase at other dealerships. Thanks to our new integration with SalesAlert, that information now flows directly into the DriveCentric CRM — giving dealers the full picture and the chance to act strategically.
The Data That Opened Eyes
During the webinar, Urban Science’s Eric DeMont shared an eye-opening stat:
Nearly 20% of leads in dealer CRMs have already purchased elsewhere — often without the dealership knowing.
That’s time, energy, and opportunity wasted — unless you have the right tools to uncover it.
The Cable Dahmer Story: Turning Data into Action
Brittany Ouellette from Cable Dahmer Group shared how their team tackled this challenge head-on:
Before the integration:
Managers manually pulled SalesAlert reports daily
They’d cross-reference the CRM, track down defected customers, and adjust notes
Follow-up processes were entirely manual
After the integration:
Defection insights appear automatically inside DriveCentric
Notes, reminders, and tasks are generated with no extra work
Leadership can easily track trends, adjust processes, and act fast
This shift eliminated guesswork and unlocked new opportunities for their team — from improving follow-up cadences to tightening lead source distribution based on performance.
Real Results: Sales Up, Defections Down
Since implementing the integration, Cable Dahmer has seen:
35% increase in close rate
28% increase in customers buying from their stores
21% market share achieved
8% boost in sales effectiveness
Brittany emphasized it’s not about chasing zero defections (that likely means you’re not driving enough traffic) — it’s about using data to strike the right balance and keep your team focused.
Pro Tips for Dealers
Prioritize leads based on defection risk
Adjust follow-up timing based on customer behavior
Route high-defection lead sources to your best closers
Use defection data for service department outreach
Stay proactive — real-time data lets you pivot faster
Available Now — And It’s Turnkey
If you’re a DriveCentric and Urban Science SalesAlert customer, the integration is ready to activate — no additional cost, no complicated setup. Most dealers are fully connected within days.
Ready to get started?
Contact: dealersupport@urbanscience.com
Final Thought
In today’s competitive market, knowing when — and why — you’re losing customers is just as important as knowing when you’re winning. With Urban Science and DriveCentric working together, dealers have a smarter, faster, and more effective way to stay ahead of defections and drive long-term success.
Want to learn more? Watch the full webinar recording or connect with our team for a demo.