DriveCentric Earns NextGen CRM Certification with BMW NA

We’re excited to announce that DriveCentric CRM is now a fully certified NextGen CRM partner with BMW North America (BMW NA)—a milestone that reinforces our commitment to innovation in automotive customer engagement.

This certification means DriveCentric meets BMW NA’s rigorous standards for CRM technology, automation, and dealership performance. BMW’s NextGen CRM program sets a high bar, requiring seamless integration with dealership management systems, advanced communication tools, and AI-driven capabilities that improve operational efficiency. DriveCentric’s platform was carefully evaluated to ensure it meets these stringent requirements, demonstrating our ability to deliver a personalized, data-driven, and highly responsive CRM experience.

This certification highlights the incredibly high standards that DriveCentric brings to BMW dealers in critical areas, including notes integration, seamless DMS compatibility, and AI-powered engagement. By meeting these standards, DriveCentric provides BMW dealers with world-class tools to enhance customer interactions, optimize workflows, and improve overall dealership performance. Our technology empowers dealers to stay ahead of industry trends, offering cutting-edge solutions that prioritize both efficiency and customer experience.

With features like FS Two-Way Notes integration, seamless DMS compatibility, and AI-powered engagement, DriveCentric ensures that BMW dealers have access to a CRM that is not only innovative but also designed to drive measurable results. By leveraging automation and real-time insights, dealerships can improve response times, strengthen customer relationships, and maximize sales potential.

As the industry evolves, AI-driven, personalized communication is the key to staying ahead. This certification validates DriveCentric’s ability to help dealerships engage customers, optimize their pipeline, and boost efficiency, all while maintaining the high standards set by BMW.

“DriveCentric’s certification as a NextGen CRM partner brings valuable innovation to BMW dealerships, enhancing customer engagement and streamlining operations. The successful integration of FS Two-Way Notes further improves communication, allowing our team to stay connected with customers in real time and deliver the exceptional experience BMW is known for.”

– Kevin Pitts GM at BMW of Reading

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